Top 10 Mistakes Wholesale and Distributor Websites Make (And How To Fix Them)

Did you know the wholesale industry accounts for 27.1% of US GDP? The sector is huge, but with this comes increased competition. So how do you stay one step ahead?

That is through technology, and a well-designed website is the first place to start. Read on as we give our ten wholesale website mistakes to avoid.

1. Not Integrating Inventory

When it comes to key website mistakes to avoid, none are bigger than not integrating your inventory systems. There are no efficient ways to do a two-step approach. If you are currently using traditional methods such as paper or Excel spreadsheets, they need to go.

When something sells on your website, or even in person, the whole system needs to know about it. If not, you can end up selling stock that does not exist. Delays or cancellations follow, and very often people will take their trade elsewhere.
Start by using inventory management software if you don’t already. You can then speak with a website design company who will help you synchronize it to your site.

2. Failing to Monitor Website Trends

Another of the most common website mistakes businesses make is not tracking visitors and monitoring them for changes over time. Just because you are a wholesaler does not mean trends and fashions do not apply. Your customers are responding to what their clients want, so in turn, you must do the same.

Look to see what products are the most popular or requested. See what products and pages start to get more traction and visits over time. This way, you can plot trends as they emerge and respond.

3. Not Having Custom Landing Pages

Customers have different needs. If you have been in business long, then you probably don’t treat them the same when they come to purchase from you. So why do it when they visit your website?

One of the major website mistakes businesses make is to have only one landing page. By creating multiple entry points, you can personalize them to the likes and needs of your customers. Start by grouping the demographics who shop with you, identifying what they come to the website for, and making the experience personal and easier for them.

4. Not Giving Accurate Information

You are part of a supply chain for businesses. If you give inaccurate information, it is passed on to their customers. Thus, their reputation is damaged due to you and they will go elsewhere.

Inaccurate information can come from a number of places. It can be on product information, or it may even come down to wrong delivery times. Keep your website as honest as possible, and make it easy for customers to contact you and ask questions.

5. Poor Images

When it comes to wholesale, fancy images and pictures are often left to the person selling to the consumer. Wholesale images tend to be utilitarian and an afterthought. They shouldn’t be.

Images are one of the most important types of content you can put on your website. Don’t take them using your phone in bad lighting. Instead, get a professional to take them for you.

Once you have done this, make sure you configure them correctly for SEO. This involves creating an alt text and choosing the correct name for the image based on keywords.

6. Not Making It Mobile Responsive

Most internet browsing is now done through mobile phones. If you create a website designed for a desktop that is not responsive, when viewed on a mobile or other devices with a differently shaped screen, it will not be user-friendly.

Images will be the wrong size. The text will misalign, and your website may have slow loading times.

A mobile responsive website will adapt to fit the screen viewed on. This makes it easier for customers to navigate around the site, converting them into leads.

7. Adding Too Much Copy

It can be tempting to give as much information as possible in an attempt to woo customers. However, time is precious. People are scanning the website to find something, and they don’t need walls of text about your company history and product explanations.

Break text down using simple navigation menus. Have headings and images to space it out. Employ a visual hierarchy on your website, with bigger headings and images at the top, going to smaller text and images as you go scroll down the page.

8. Too Many Fonts

A mixture of fonts can make your website hard to read and look messy. One of the most frequent business website mistakes is not sticking to one or two fonts. There are a number of websites that will show you pairings that work well together, often combining a serif with a sans serif font.

9. Too Many Interest Points

The overall aim of your website is to guide customers to conversion. Imagine your website like a road. You can either provide one clear direction to that goal, or litter it with signposts, sideroads, and forks.

By adding multiple points of interest, such as navigation buttons, submenus, and competing images, you lose customer direction. Instead, make sure they have a clear path from arrival to purchase and checkout.

10. Not Understanding SEO

Search engine optimization (SEO) is one of the most important things you can teach yourself. It is a set of rules and factors that make your website visible to search engines. The better the SEO, the more traffic you get from sites like Google.

It should run through everything your website does, including the product descriptions on the site. SEO is a huge field, and though having basic knowledge goes a long way, you may wish to get assistance.


Wholesale Website Mistakes

Now you know these wholesale website mistakes, you need to either avoid them or rectify them on your existing site. Consider getting assistance to do this. With so many facets, a well-built website requires a lot of time, effort, and knowledge.
If you need help with website design, District Publishing should be your first stop. We can create a responsive, sales-driven site for your business and provide marketing solutions to drive sales. Contact us to discuss your needs, and lets us help your business this coming year.

What Should Be in a Good Company Brochure?

Printed marketing materials, like company brochures, help to disseminate information about your brand. However, choosing information for a company brochure can be challenging, especially if you want it to be comprehensive.

A good brochure should be easy to read, well-designed and include enough information to pique the interest of a potential customer.

Contact Info

Company brochures should tell consumers how to access your company’s services or products. Even the most well-designed brochure is much less effective if customers don’t know where or how to find the business in question. At a minimum, include the company name, phone number and website.

If there is space, also list the company’s social media handles, email and physical address. The easier it is for potential customers to find your business, the more likely it is that they will check out what you have to offer.

Product or Service Information

The purpose of a company brochure is to market the product or service at the center of the brand. Consumers shouldn’t have to guess what a company brochure is peddling, it should be obvious.

If your company offers multiple products or services, emphasize them by category. If you have the resources, create different brochures for each one, targeting specific customer demographics.

Either way, be as specific as space allows to pique the consumer’s interest.

What Makes Your Company Stand Out

After making room for contact and product info, include descriptors on what makes your company the best at what you do. Company brochures are most effective when they compel the customer to action by enticing them.

Marketing or sales language is useful here, but since you have limited space, focus on the characteristics that make your enterprise different from the competition. Maybe it is pricing or product variety; perhaps your company delivers a service that no other company in the area offers.

Whatever it is that makes your company special, emphasize it in the brochure in a very obvious manner.

Call to Action

Use a company brochure to tell customers what you want them to do. For instance, if the brochure is meant to compel consumers to order a product via phone, include verbiage like “Call now to order this product.”

If the intent of the brochure is to get people to come to a physical location, try verbiage like “Stop by to take advantage of major discounts.” Effective brochures are those that don’t leave the customer guessing.

Whatever the call to action, try to choose something that is applicable at any time. This way, if a customer finds the brochure months down the road, the marketing message is still applicable.

Creating a good company brochure is about including the right information.

We help companies get their brochures for FREE. Interested to learn how? Click here to get started on a brochure that will deliver effective results for your company.

12 Ways to Drive Traffic to Your Trade Show Booth

There are a few common mistakes when it comes to generating trade show booth traffic. Some marketers lack an effective pre-trade show marketing strategy. Some pick the wrong booth location or don’t invest in the right trade show promotional products.

Are you worried about how to drive traffic to your trade show booth? You’re not alone. Many exhibitors struggle to effectively attract and engage trade show traffic.

In this guide, you’ll discover how to drive traffic to your trade show booth. Find everything you need to know about attracting customers.

1. Conduct Pre Show Promotions

Figuring out how to drive traffic to your trade show booth should start way before the show. 70% of targeted show visitors already have which booths they’ll visit in mind. So you must ensure most of your targeted customers are aware of your participation.

A good pre-show promotion attracts qualified leads and ensures your booth brings expected ROIs. Advertising before the show is more targeted─ unlike the event’s day promotions. You reach people who are definite about what they want from your business.

Trade show experts recommend a two-pronged approach to boost trade show traffic. The first step is to reach out to your existing clients through email blasts, mailers or flyers. Send a postcard or a message to your regular customers, contacts, and stakeholders.

The next step is to ask for access to the registered attendees’ list. Most organizers won’t mind sharing this list with their customers. Conduct ethical outreach to the attendees you feel are likely to like your products or your business.

2. Create a Fear of Missing Out (FOMO) Effect

One of the creative ways to drive traffic to your trade show booth is to generate anticipation. Make people eager to attend the show. Get them to feel like they’ll miss out on a lot if they don’t.

Look for niche influencers in your industry to help hype the upcoming show. Influencers hold persuasive authority over their followers. Having them discuss your participation can help boost interest and make people extra curious.

Talk about a special offer or a product launch to give people the incentive to attend your show. Your audience wants to feel there’s a valid reason to show up. The mention of product discounts at your booth, price promotions, or giveaways can help increase your traffic.

3. Request to Speak on a Panel

Speaking on a show panel can be an effective way of how to drive traffic to your trade show booth. Most trade show hosts usually announce expected speakers months before. Enlisting to speak reinforces your company image and sparks interest in new customers.

Tell your audience early on through brochures, social media, and newsletters. Let existing and targeted clients know what topics you’ll speak on. More people are likely to attend and visit your booth if they see the trade show as a learning opportunity.

Speaking is a chance for product demonstrations and inviting people to your booth. You have your audiences’ undivided attention when speaking. You can share how your product is beneficial and ask people to visit your booth.

4. Pick a Distinctive Spot for Your Booth

Booth spots can be a launchpad for trade show success or cause for failure. Choose a noticeable spot for your booth. Place it where a lot of people are likely to sit near or pass.

Near the entrances or exits can be great places to station your booth. You can also station it near the food court or on the bathroom pathways. This way, people can easily find or access your booth.

5. Create an Attractive Booth

Trade shows usually bring competitors in front of you. So you must figure out a way of ensuring your audience doesn’t visit a competitor’s booth. A great way to make this possible is to design a unique and attractive booth.

Most people may not notice a standard big banner or stand. Everyone can create one and they have become commonplace in trade shows. Go the extra mile to make your booth feel inviting if you want people to visit it.

Have a theme for every trade show and decorate your booth to make it attractive. Set up a sofa or add some plants to enliven it and grab people’s attention. A great booth design stands out from the rest and can attract the targeted foot traffic

You want to make your audience comfortable and interested in your business. You can have a separate or private room where you can host overflowing audiences. Let people know you have extra sitting places where you’re hosting product demonstrations.

6. Use Eye-Catching Big Banners

Even a well-designed booth still needs some advertising for people to pay attention to. With many companies attending, it can be difficult to grab people’s attention. An eye-catching custom banner creates an impactful impression and is a great way to stand out.

Colored giant banners are usually one of the first things people see in trade shows. Make sure you choose colors that represent your brand, industry, and messaging. If people already know your brand it won’t take long before they identify your booth.

A perfect banner also uses a simple message, unique image and has ample white space. People don’t have to struggle reading your message. They should be able to read everything from some meters away.

7. Incorporate Game Play

Events can be long and tiring. You’re not able to engage or interact with everyone who visits your booth. Games can pull the crowd to your booth especially when people start getting bored.

Games are perfect entertainment to induce interactions and build relationships with attendees. They can make people feel comfortable around your employees which helps build connections. Consider your audiences’ preferences and likes when choosing trade show games.

8. Include a Lounge Area

Trade show setups encourage walking as one of the ways to drive traffic to various booths. A lot of companies usually interact with customers while they’re standing. If you want the upper hand over the competition, consider integrating a lounge area in your booth.

Let people relax after or welcome them into your lounge before any engagement. Have brochures and catalogs in this area to allow them to learn about your products. Many people will pay more attention to your product demonstrations when they’re comfortable.

Integrating a charging station and outlets can also help pull more traffic to your booth.

9. Have Live Product Demonstrations

Live product demonstrations are another way of attracting traffic to your trade booth. A small group of people can turn into a larger crowd due to curiosity. People tend to flock to areas that seem interesting during trade shows.

10. Run Contests

Contests can provide the atmosphere you need to attract people to your booth. The excitement of a contest can be the traffic magnet you need in your booth.

Here are a few contest ideas for your booth:

  • Fill containers with beads, coins, or mints and ask your audience to guess the number of items in a container
  • Sporting or athletic contests
  • Industry-related trivia to give attendees a chance to share their knowledge
  • Prize wheels
  • Raffle or random giveaway

Introduce contest prizes to get more people interested in your booth. Examples of content prizes that any audience will love include:

  • High-end products with branded packaging
  • Gift cards or credit cards
  • Free samples
  • Gift bags filled with branded apparel and promotional items
  • Free trial of your products or services

Offering these types of activities and incentives helps your booth become more approachable.

11. Reward Quality Leads

Free giveaways can be an incredible way to get people to visit your booth. People love free items and they typically won’t want to miss out on a chance to grab one.

You could hand out promotional items like golf balls, coolers, drinkware, t-shirts, polos or sports gear. Brand every item to increase brand awareness. This could be simply adding your logo and putting the items in your brand colors.

If you want a better branding impact, categorize gifts into cheap and premium items. Give the free items to everyone and restrict premium ones to quality leads. Quality leads are more interested in helping promote the brand.

12. Share on Social Media

Americans spend up to 5.4 hours a day on their phone. Even in an event as busy as a trade show, tons of people are absorbed in their phones. Staying active on social media allows you to reach out to your ardent social followers.

Use social media to generate excitement and drive traffic to your booth. Use trending trade show hashtags and stories to reach out to your online audience. Offer free samples, discounts and branded merchandise to anyone who shares your posts.

Also, keep an eye on what attendees are posting on social media. Use the opportunity to engage them and direct them to your booth. If there are any complaints about a competitor, respond quickly to boost your appeal.

Learn How to Drive Traffic to Your Trade Show Booth

Figuring out how to drive traffic to your trade show booth doesn’t have to be a big challenge. Invest in creating an impactful pre-trade show advertising strategy. Have a standout banner and an eye-catching booth to pull traffic your way.

Above all, make sure your booth is attractive and functional. Also consider hiring professional help to make your presentation a hit. Contact us today if you want your branded apparel to leave a memorable impact on your visitors.

Promotional Items

Top 10 Reasons to Use Promotional Items

Everyone likes to get gifts and businesses like to give away things with their name on them. That is why promotional items are such a great marketing tool. 

But not just any item will do. The types of items you choose should relate to your business so people make an immediate connection and keep your company top of mind. 


Don’t just take our word for it. Check out the list below.

Top 10 Reasons to use Promotional Items 

 #1. 80% of consumers own between 1 and 10 promotional products. 

Do they own one of yours?  

#2. 53% of these people use a promotional product at least once a week. 

Which ones are the handiest?

#3. 60% of them keep promotional products for up to two years. 

Are they keeping yours or ditching them? 

#4. Only 20% of people will throw away an unwanted promotional product. 

But not yours, because you give out amazing ones! 

#5.  31% of U.S. consumers own a promotional bag. Bags and writing instruments are the lowest cost per item of any promotional product in the U.S.

Get your bags here. 

Get your pens here.

#6. Build a strong social brand identity

It’s not just customers who appreciate branded products. Help build employee motivation and teamwork by offering promotional products as incentives and giveaways. Your staff will hand out freebies to their friends and family, extending the marketing reach of the product with the added value of a personal referral.

#7. 53% of the time, promotional products create a more favorable impression of the advertiser.

What impression are you giving customers? 

#8. 48% of consumers want to receive promotional products more often. 

How often are they receiving yours? 

#9. 69% of consumers would pick up a promotional product if they deemed it useful.

Are you giving away useful items or just junk?

#10. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.

What are you waiting for? 

Ready to choose the perfect promotional items for your business? Visit our STORE or call 586-884-2375 and experience excellent customer service for your brand. Talk to a real person! 

Need trade show ideas? Check out TRADE SHOW MATERIALS THAT WOW!


Trade Show Materials that WOW!

Trade show season is slowing coming back to life after the pandemic. Get ready to blow their socks off with new and exciting promo items and booth displays that no one else has seen. 

Great Ways to Up Your Trade Show Game

#1. Create a Round Trade Show Booth

Most trade show spaces are square or rectangular. You can transform your space into a round look that will stand out. District Publishing can help you design your banners and signs printed to fit your new unique booth.

Call us today for excellent personalized service. Visit our website or for personalized service call 586-884-2375. 

trade show materials

#2. Steps Up Into Your Booth

If round isn’t your style, create some steps and a sense of entering something special and unique. As they choose to climb a few stairs they are making a commitment to finding out more about your company and products and services. 

trade show materials
#3. Give Visitors A Reason to Stay

Create a cozy and inviting atmosphere in your trade show booth by giving visitors a reason to stay. Two ways you can do this is with either sitting areas or a bar. This gives people a chance to sit and rest while captivated by your sales presentation, offerings, or just a refreshing drink or snack. Be an oasis in a busy and chaotic day hustling from booth to booth. 

trade show materials
#4. Promo Items People will ACTUALLY Use

In addition to creating a memorable booth, provide promotional items and giveaways that people will actually use. Everyone gives away simple pens and hand sanitizer (and you can too). However, wow them with some really cool items. 

Don’t forget to choose promotional items that match your industry and will leave a lasting impression. If you need help with ideas, District Publishing can help. Visit our STORE or call 586-884-2375 and experience excellent customer service for your brand.

District Publishing recommends the following items:

Touchless Metal Key Chain: This unique tool allows you to touch things like keypads and gas pump kiosks without using your bare fingers. It’s always great when an item has more than one purpose. 

trade show materials






Pen with Stylus: How can you say no to something that has more than one purpose? You can use a stylus to touch all kinds of things you don’t want to touch. 







Face Masks: Everyone needs an extra mask or two. 

trade show materials









Phone Accessories: Everyone has a phone – give ’em something useful that goes with it. 

trade show materials









Mints & Gum: Now that we have to wear masks all the time, mints are gum are greatly appreciated.  

trade show materials






Drawstring Bags: They can hold a lot more than a fanny pack and are much more stylish. 

trade show materials








Sunglasses: Everyone can always use a spare pair of sunglasses for the car, the boat, or the golf bag. 

trade show materials








Umbrellas: Everyone can also use a spare umbrella. 

trade show materials








Desk Toys: How about something cool to keep on your desk to fidget with or as a conversation starter?

trade show materials







Socks: Fun socks are great! Everyone needs them and it’s a unique item. A great win-win for your team or next event.

trade show materials








Power Banks: Everyone needs more power once in a while. 

trade show materials








Ready to choose the perfect promotional items for your business? Visit our STORE or call 586-884-2375 and experience excellent customer service for your brand.

Digital Flipbook

How to Market Your Business with a Digital Flipbook

A digital flipbook is easy to send to customers and you can quickly update it in real-time.

Your corporate brochure is a cornerstone of your marketing and sales strategy. It is used to market and advertise your company but it should also help establish the identity of your business.

Today’s fast-evolving technology is forcing businesses that have been using traditional printed brochures to switch to web-hosted flipbooks (E-brochure).  A web-hosted flipbook offers a wider range of flexibility and distribution to keep up with the modern online customer.

This is the best time for businesses to add digital resources to their arsenal of sales and marketing tools.

Call us for a demo of our Web Hosted FlipBook. 1.877.435.2620

District Publishing designs professional sales collateral and digital brochures. We have expert in-house graphic designers and content specialists. Our team will work with you to design an attractive brochure that will complement and promote your business.

digital brochure example

Advantages of a Web Hosted Digital Flipbook

Going digital provides some obvious advantages like zero printing costs and easy distribution. However, here are some more conveniences you may not have thought about.

Make Real-Time Updates – You can update it whenever you need to as you add more products and services, run a sale, or have breaking news.

Affordable Distribution – You can send a link to your brochure through email, include it in a newsletter, upload it to your website, and post it out to social media for free.

Easy to Navigate – Our user interface is very simple and easy to use with a table of contents, share capabilities, and clickable navigation to online ordering systems or other resources. 

Readable on different devices – e-brochures can be accessed and viewed on a variety of screens including smartphones, tablets, laptops, desktops, etc.

Grabs Your Attention – An online brochure grabs the attention of your target audience and is engaging. The viewer has the ability to change the viewing angles or zoom ratios according to their needs or comfort level.

Embedded Calls-to-Action (CTAs) – You can incorporate a variety of CTA buttons and links wherever you want. You can also include a form for Viewers and customers to submit any questions they may have regarding your products and services.

Analytics – You can keep track of which CTAs and links viewers are using the most and how much traffic the digital brochure is driving to your website or other landing pages. This will help you understand how well your digital brochures are performing so you can make customizations if needed.

More great advantages to bringing your brochure online:

  • Interactive and increases your company’s digital footprint
  • Applications for social media, USB flash drives, tablet and mobile-friendly
  • Environmentally friendly (no printing)
  • Streaming capabilities
  • Web hosting included
  • Email blasts
  • Trade show introduction
  • PowerPoint presentations
  • Increase clicks, likes, and optimization

In today’s world where everything is moving online, a digital brochure will keep your business current and accessible to your target audience.

Call us for a demo of our digital brochure process. 1.877.435.2620

digital brochure example

Promotional Items for Your Industry

Choosing Promotional Items for Your Industry

Do you think about choosing promotional items for your industry specifically, or do you just pick something cool or inexpensive? 

When it comes to promotional items, everyone uses pens. We could all use another coffee mug or mask with a company logo. These items are always popular. However, in order for you to get the maximum benefit from your promotional items – getting your name and logo in front of people to remember – there are creative ways to choose the right items for your particular industry.

For example, if you are a towing company, an ice scraper with your name on it is perfect. While your ideal customer is out scraping the ice off their car every morning they are looking at your name they are holding in their hand.

Need ideas? Visit our store or for personalized customer service call 586-884-2375.

How to Choose the Right Promotional Items for Your Industry

The most important thing to consider is how your customers are going to be using the items. Giving them something that will just be tossed in a drawer or discarded after an event doesn’t provide much value. Picture yourself holding the item and using it at a time where your offering would be relevant.

  • Where are you?
  • What are you doing?
  • What prompted you to pick the item up?
  • How does it relate specifically to what your company does?

People typically remember things better when they can associate between two or more related events. For example, a travel mug will be used in a vehicle, so if your company is in the automotive industry a travel mug would be much better than a regular coffee mug. If your industry relates to food, cooking, or kitchens, refrigerator magnets would be great! A magnet with measurements on it that includes your name and logo could be super handy while providing long-term visibility.

Specific Industry Ideas

If you don’t see your industry below or would like some more ideas, please contact Brad at 586-884-2375. He is an expert at matching the right items to the right business and our team will provide the personalized attention your marketing deserves.

Automotive Products

This category includes designers, manufacturers, dealerships, auto enthusiasts and car clubs, mechanics, towing, car washes, and even auto insurance companies.  Here are some ideas:

  • car-shaped stress balls
  • key chainsPromotional Items for Your Industry - ice scrapers
  • travel mugs and tumblers
  • insurance card sleeves
  • shammies
  • windshield shades
  • ice scrapers
  • snow brushes
  • flashlights
  • tire gauges
  • car emergency sets and roadside lights

Food and Beverage

This category encompasses many types of businesses including restaurants and bars, nutrition, education, hotels and hospitality, county clubs, and pretty much anywhere people eat and drink.

Here are some ideas:

  • drinkware (pint glasses, mugs, tumblers, and more)Promotional Items for Your Industry
  • coasters
  • bag clips
  • measuring spoons
  • magnets
  • grocery and wine totes
  • koozies
  • wine and bottle openers
  • cutting boards
  • reusable straws
  • mints and gum
  • pizza cutter
  • vegetable brush

Construction and Trades

Construction and Trades industry products can promote your company to homeowners. However, they can also create a connection between industry contractors, workers, civil engineers, employers, designers, investors, architects, safety managers, lawyers, accountants, and all other professions related to the trades. You can even promote environmental construction programs with eco-safe products and encourage safety in the workplace with safety items.

Here are some ideas:

  • tools (screwdrivers, measuring tapes, calculators, utility knife, flashlight, etc)Promotional Items for Your Industry
  • gloves
  • safety glasses
  • carabiner clips
  • thermos
  • clipboard
  • Stress balls in a variety of industry-related shapes
  • leatherman
  • utility case
  • aprons and safety vests
  • hard hats


You have many options in this category and some that are very specific to your niche. For example, toothbrushes and floss for dentists. We also have “thank you” items to recognize your staff.

Here are some ideas:Promotional Items for Your Industry

  • fitness bottles
  • pillboxes and pill spitting tools and cutters
  • first aid kits
  • pedometers
  • hand lotion and hand sanitizer
  • face masks
  • kitchen scale
  • cold packs
  • sanitizer wipes
  • lip balm
  • exercise bands
  • massagers
  • thermometers
  • eyeglass repair kits
  • ice and gel packs

And much, much more.

Pet Industry

The pet industry encompasses many aspects of pet care including veterinarians, animal clinics, pet services, groomers, trainers, boarding,  and more.

Here are some ideas:Promotional Items for Your Industry

  • stuffed animals
  • paw clips
  • leashes
  • bowls
  • travel bowls
  • collars
  • collar reflectors
  • pet food cover
  • calendars with vet reminders and tips
  • waste bags and dispensers
  • bandanas
  • tennis balls and toys

Ready to choose the perfect promotional items for your business? Visit our STORE or call 586-884-2375 and experience excellent customer service for your brand.

logo file types

What Logo File Types Do I Need for Promotional Items?

File types can be confusing if you don’t regularly work with them and are ordering promotional items for the first time. Or, maybe you have ordered some items from a website where you simply uploaded your logo and never talked to a person. A few weeks later you get your shirts and your logo is fuzzy and the wrong color. Sound familiar?

Don’t worry. We are going to explain the file types for logos (and other graphics) so your next set of shirts, hats, pens, or other items look amazing. Even better, our in-house promotional expert will work with you directly to ensure we have the right file types. We also provide proofs before anything goes to print.

Logo Files

Every business should have a VECTOR file for their logo, which will provide a crisp and clean image for print. In general, a vector file is a small image that is scalable and editable and provides infinite freedom for graphic design and illustration. This includes resizing and scaling without losing any image quality. This is extremely important when you want to print your logo on lots of different sized promotional items or even a billboard or the side of a jumbo jet. A vector logo also allows for detailed color separation (i.e. for screen printing) which requires a separate screen for each color.

Vector artwork includes the following file formats:

  • .ai (Adobe Illustrator)
  • .eps (Adobe Illustrator)
  • a vector .pdf
  • an .svg

Other common file types include jpg, .gif, and .tif. These types will pixelate and blur as the size is increased and simply don’t look as good as vector images do.

Pro Tip: Please do not simply take a logo from a website by either a screengrab or right-clicking and choosing to “save image as.” Online logo images have been processed and optimized for a fast download and are typically saved at a much lower dpi than needed for print. DPI means “dots per inch.”  For the best full-color print you need a minimum of 300 dpi.

Click here for a list of the file types you should get in a logo package.

A Note About Converting File Types

Unfortunately, you can’t simply open a low-resolution file (jpg, .gif, or .tif) and “save as” a vector format. If you could,  there would be far fewer terribly printed promo items out there. A low-resolution file is doomed to live a low-res life unless it is printed smaller than the original file size or redrawn.

If you send us a low-res file type we will send it back and ask for a vector file.

What do to if you don’t have a vector file:

  • Contact your logo designer and ask for the vector version of your logo
  • Have your art and/or marketing department provide you with a vector logo
  • Ask our team of in-house graphic designers to convert your logo from low-res to a vector format (we may charge a small fee for this service depending on the complexity of your logo.)

Ready to choose the perfect promotional items for your business? Visit our STORE or call 586-884-2375 and experience excellent customer service for your brand.