Top 10 Mistakes Wholesale and Distributor Websites Make (And How To Fix Them)

Did you know the wholesale industry accounts for 27.1% of US GDP? The sector is huge, but with this comes increased competition. So how do you stay one step ahead?

That is through technology, and a well-designed website is the first place to start. Read on as we give our ten wholesale website mistakes to avoid.

1. Not Integrating Inventory

When it comes to key website mistakes to avoid, none are bigger than not integrating your inventory systems. There are no efficient ways to do a two-step approach. If you are currently using traditional methods such as paper or Excel spreadsheets, they need to go.

When something sells on your website, or even in person, the whole system needs to know about it. If not, you can end up selling stock that does not exist. Delays or cancellations follow, and very often people will take their trade elsewhere.
Start by using inventory management software if you don’t already. You can then speak with a website design company who will help you synchronize it to your site.

2. Failing to Monitor Website Trends

Another of the most common website mistakes businesses make is not tracking visitors and monitoring them for changes over time. Just because you are a wholesaler does not mean trends and fashions do not apply. Your customers are responding to what their clients want, so in turn, you must do the same.

Look to see what products are the most popular or requested. See what products and pages start to get more traction and visits over time. This way, you can plot trends as they emerge and respond.

3. Not Having Custom Landing Pages

Customers have different needs. If you have been in business long, then you probably don’t treat them the same when they come to purchase from you. So why do it when they visit your website?

One of the major website mistakes businesses make is to have only one landing page. By creating multiple entry points, you can personalize them to the likes and needs of your customers. Start by grouping the demographics who shop with you, identifying what they come to the website for, and making the experience personal and easier for them.

4. Not Giving Accurate Information

You are part of a supply chain for businesses. If you give inaccurate information, it is passed on to their customers. Thus, their reputation is damaged due to you and they will go elsewhere.

Inaccurate information can come from a number of places. It can be on product information, or it may even come down to wrong delivery times. Keep your website as honest as possible, and make it easy for customers to contact you and ask questions.

5. Poor Images

When it comes to wholesale, fancy images and pictures are often left to the person selling to the consumer. Wholesale images tend to be utilitarian and an afterthought. They shouldn’t be.

Images are one of the most important types of content you can put on your website. Don’t take them using your phone in bad lighting. Instead, get a professional to take them for you.

Once you have done this, make sure you configure them correctly for SEO. This involves creating an alt text and choosing the correct name for the image based on keywords.

6. Not Making It Mobile Responsive

Most internet browsing is now done through mobile phones. If you create a website designed for a desktop that is not responsive, when viewed on a mobile or other devices with a differently shaped screen, it will not be user-friendly.

Images will be the wrong size. The text will misalign, and your website may have slow loading times.

A mobile responsive website will adapt to fit the screen viewed on. This makes it easier for customers to navigate around the site, converting them into leads.

7. Adding Too Much Copy

It can be tempting to give as much information as possible in an attempt to woo customers. However, time is precious. People are scanning the website to find something, and they don’t need walls of text about your company history and product explanations.

Break text down using simple navigation menus. Have headings and images to space it out. Employ a visual hierarchy on your website, with bigger headings and images at the top, going to smaller text and images as you go scroll down the page.

8. Too Many Fonts

A mixture of fonts can make your website hard to read and look messy. One of the most frequent business website mistakes is not sticking to one or two fonts. There are a number of websites that will show you pairings that work well together, often combining a serif with a sans serif font.

9. Too Many Interest Points

The overall aim of your website is to guide customers to conversion. Imagine your website like a road. You can either provide one clear direction to that goal, or litter it with signposts, sideroads, and forks.

By adding multiple points of interest, such as navigation buttons, submenus, and competing images, you lose customer direction. Instead, make sure they have a clear path from arrival to purchase and checkout.

10. Not Understanding SEO

Search engine optimization (SEO) is one of the most important things you can teach yourself. It is a set of rules and factors that make your website visible to search engines. The better the SEO, the more traffic you get from sites like Google.

It should run through everything your website does, including the product descriptions on the site. SEO is a huge field, and though having basic knowledge goes a long way, you may wish to get assistance.


Wholesale Website Mistakes

Now you know these wholesale website mistakes, you need to either avoid them or rectify them on your existing site. Consider getting assistance to do this. With so many facets, a well-built website requires a lot of time, effort, and knowledge.
If you need help with website design, District Publishing should be your first stop. We can create a responsive, sales-driven site for your business and provide marketing solutions to drive sales. Contact us to discuss your needs, and lets us help your business this coming year.

The Ultimate SEO Checklist For Wholesale Companies

Whether you are a startup or an established business, b2b SEO should be part of your marketing strategy. You may have the most innovative product or service in the market, but if no one knows about it — you won’t be able to convert.

As a business selling to other businesses, it’s important to create more brand awareness for your product, become an industry expert, achieve a competitive advantage, and generate more revenue. You can achieve these goals through SEO.

In this article, we’ll give you a website SEO checklist to help you dominate the b2b space and skyrocket sales.

SEO checklist:

Set Up Google Analytics

This tool gives you insights into your visitors. For wholesale companies, you’ll know exactly how many users visit your site, what device they are using, and where they are located. It’s an incredibly useful tool for all businesses. With Google Analytics, it can help you determine whether your marketing efforts are effective and what type of content can boost conversions. Overall, it can measure your website’s performance and help optimize pages to help you generate more revenue.

Work on Your Technical SEO

Checking your technical SEO ensures that your website can be crawled and indexed by search engine spiders. Is your website using HTTPS? If not, you should do something about it because it’s one of Google’s ranking factors.

A few other things that should be on your wholesaler SEO checklist:

  1. Ensure that you only have one version of your site. You can check for duplicates on Google’s Index.
  2. Improve your site speed. Keep in mind that a user will not wait for your site to load. If it’s slow, they will move on to another website. You can improve site speed by deleting plugins you don’t use and resizing images.
  3. Fix broken links or error pages as that will affect your site’s user experience.
  4. Ensure that your website is mobile-friendly. You should make this a priority because mobile-friendliness is one of Google’s key factors. Also, the majority of the users access their phones to either look for information or buy a product. How will you sell more when your website isn’t available on mobile?

Content Marketing

When selling to other businesses, it’s crucial to publish high-quality and helpful content for your clients. You can attract more clients when you craft content that can help solve a client’s problem. If you’re selling CRM software, make sure that you publish content about how businesses can benefit from your software or how they can effectively use it to their advantage.

Don’t just publish your content to your website; share it to your social media platforms too — Facebook, Twitter, LinkedIn, and Instagram.

Also, make sure that you’re also constantly updating content. This will help with SEO. As much as possible, engage with your clients too. If they have a query, respond promptly. Be proactive at all times. Better yet, go the extra mile for your clients. If they’re having trouble using your software, offer help to them. Provide them with resources that they can use.

Off-Page SEO

Off-page SEO are strategies that take place outside your website. One example is link building, but there’s more to off-page SEO than just building links. If you want to rank higher, work on improving the credibility of your brand. You can achieve this through social media, guest postings, reviews, influencer marketing, press releases and even local SEO.

Link building is one of the most important off-page SEO strategies that you should implement. To dominate the b2b market, it’s crucial that you become an industry expert. You can achieve this by getting quality links from highly reputable sites. Remember: focus only on those quality sites to get better rankings for your link-building efforts.

On-Page SEO

On-page SEO are strategies that happen on your website. You can improve better rankings when you learn how to optimize your web pages for search engines.

There are a few things that should be on your SEO checklist:

  • Title Tag – an HTML tag that provides information on what the content is about.
  • Meta Description – a short description of what the content is. Optimizing this can help you with your click-through rates or CTR.
  • Headlines – write an attractive headline to attract more users.

Also, if you have images, ensure that you also optimize them for search engines: reduce the image’s size, choose the right file type of the image, write an attractive description of the image, and use image sitemaps. Ensure that you also optimize the alt attributes of your image. Most importantly, test them first.


If you want to reach out to your target market, it’s essential to know the right keywords to rank for. Otherwise, the traffic you get may not give you enough conversions.

First, you need to know your competitors well and what keyword research they are using. By identifying your competitors’ keywords, you can compare your website’s visibility with theirs and make adjustments.

The next step is to check for your money keywords or those terms and phrases that bring conversions. These money keywords should contain long-tail keywords because they deliver a higher conversion rate than the shorter ones.

Are You Ready to Increase Your Conversions?

The checklist above should help you improve your wholesale SEO. However, it’s still important for you to determine your business goals first and then find out which SEO strategies you need to implement for more conversions.

This is where District Publishing comes in. We can help you grow your customer base and skyrocket your sales through effective SEO. Our team of experts is committed to helping both startups and established businesses achieve competitive advantage. Get in touch with us today so we can talk about your business objectives.

Digital Flipbook

How to Market Your Business with a Digital Flipbook

A digital flipbook is easy to send to customers and you can quickly update it in real-time.

Your corporate brochure is a cornerstone of your marketing and sales strategy. It is used to market and advertise your company but it should also help establish the identity of your business.

Today’s fast-evolving technology is forcing businesses that have been using traditional printed brochures to switch to web-hosted flipbooks (E-brochure).  A web-hosted flipbook offers a wider range of flexibility and distribution to keep up with the modern online customer.

This is the best time for businesses to add digital resources to their arsenal of sales and marketing tools.

Call us for a demo of our Web Hosted FlipBook. 1.877.435.2620

District Publishing designs professional sales collateral and digital brochures. We have expert in-house graphic designers and content specialists. Our team will work with you to design an attractive brochure that will complement and promote your business.

digital brochure example

Advantages of a Web Hosted Digital Flipbook

Going digital provides some obvious advantages like zero printing costs and easy distribution. However, here are some more conveniences you may not have thought about.

Make Real-Time Updates – You can update it whenever you need to as you add more products and services, run a sale, or have breaking news.

Affordable Distribution – You can send a link to your brochure through email, include it in a newsletter, upload it to your website, and post it out to social media for free.

Easy to Navigate – Our user interface is very simple and easy to use with a table of contents, share capabilities, and clickable navigation to online ordering systems or other resources. 

Readable on different devices – e-brochures can be accessed and viewed on a variety of screens including smartphones, tablets, laptops, desktops, etc.

Grabs Your Attention – An online brochure grabs the attention of your target audience and is engaging. The viewer has the ability to change the viewing angles or zoom ratios according to their needs or comfort level.

Embedded Calls-to-Action (CTAs) – You can incorporate a variety of CTA buttons and links wherever you want. You can also include a form for Viewers and customers to submit any questions they may have regarding your products and services.

Analytics – You can keep track of which CTAs and links viewers are using the most and how much traffic the digital brochure is driving to your website or other landing pages. This will help you understand how well your digital brochures are performing so you can make customizations if needed.

More great advantages to bringing your brochure online:

  • Interactive and increases your company’s digital footprint
  • Applications for social media, USB flash drives, tablet and mobile-friendly
  • Environmentally friendly (no printing)
  • Streaming capabilities
  • Web hosting included
  • Email blasts
  • Trade show introduction
  • PowerPoint presentations
  • Increase clicks, likes, and optimization

In today’s world where everything is moving online, a digital brochure will keep your business current and accessible to your target audience.

Call us for a demo of our digital brochure process. 1.877.435.2620

digital brochure example