Whether you are a startup or an established business, b2b SEO should be part of your marketing strategy. You may have the most innovative product or service in the market, but if no one knows about it — you won’t be able to convert.
As a business selling to other businesses, it’s important to create more brand awareness for your product, become an industry expert, achieve a competitive advantage, and generate more revenue. You can achieve these goals through SEO.
In this article, we’ll give you a website SEO checklist to help you dominate the b2b space and skyrocket sales.
Set Up Google Analytics
This tool gives you insights into your visitors. For wholesale companies, you’ll know exactly how many users visit your site, what device they are using, and where they are located. It’s an incredibly useful tool for all businesses. With Google Analytics, it can help you determine whether your marketing efforts are effective and what type of content can boost conversions. Overall, it can measure your website’s performance and help optimize pages to help you generate more revenue.
Work on Your Technical SEO
Checking your technical SEO ensures that your website can be crawled and indexed by search engine spiders. Is your website using HTTPS? If not, you should do something about it because it’s one of Google’s ranking factors.
A few other things that should be on your wholesaler SEO checklist:
- Ensure that you only have one version of your site. You can check for duplicates on Google’s Index.
- Improve your site speed. Keep in mind that a user will not wait for your site to load. If it’s slow, they will move on to another website. You can improve site speed by deleting plugins you don’t use and resizing images.
- Fix broken links or error pages as that will affect your site’s user experience.
- Ensure that your website is mobile-friendly. You should make this a priority because mobile-friendliness is one of Google’s key factors. Also, the majority of the users access their phones to either look for information or buy a product. How will you sell more when your website isn’t available on mobile?
When selling to other businesses, it’s crucial to publish high-quality and helpful content for your clients. You can attract more clients when you craft content that can help solve a client’s problem. If you’re selling CRM software, make sure that you publish content about how businesses can benefit from your software or how they can effectively use it to their advantage.
Don’t just publish your content to your website; share it to your social media platforms too — Facebook, Twitter, LinkedIn, and Instagram.
Also, make sure that you’re also constantly updating content. This will help with SEO. As much as possible, engage with your clients too. If they have a query, respond promptly. Be proactive at all times. Better yet, go the extra mile for your clients. If they’re having trouble using your software, offer help to them. Provide them with resources that they can use.
Off-page SEO are strategies that take place outside your website. One example is link building, but there’s more to off-page SEO than just building links. If you want to rank higher, work on improving the credibility of your brand. You can achieve this through social media, guest postings, reviews, influencer marketing, press releases and even local SEO.
Link building is one of the most important off-page SEO strategies that you should implement. To dominate the b2b market, it’s crucial that you become an industry expert. You can achieve this by getting quality links from highly reputable sites. Remember: focus only on those quality sites to get better rankings for your link-building efforts.
On-page SEO are strategies that happen on your website. You can improve better rankings when you learn how to optimize your web pages for search engines.
There are a few things that should be on your SEO checklist:
- Title Tag – an HTML tag that provides information on what the content is about.
- Meta Description – a short description of what the content is. Optimizing this can help you with your click-through rates or CTR.
- Headlines – write an attractive headline to attract more users.
Also, if you have images, ensure that you also optimize them for search engines: reduce the image’s size, choose the right file type of the image, write an attractive description of the image, and use image sitemaps. Ensure that you also optimize the alt attributes of your image. Most importantly, test them first.
If you want to reach out to your target market, it’s essential to know the right keywords to rank for. Otherwise, the traffic you get may not give you enough conversions.
First, you need to know your competitors well and what keyword research they are using. By identifying your competitors’ keywords, you can compare your website’s visibility with theirs and make adjustments.
The next step is to check for your money keywords or those terms and phrases that bring conversions. These money keywords should contain long-tail keywords because they deliver a higher conversion rate than the shorter ones.
Are You Ready to Increase Your Conversions?
The checklist above should help you improve your wholesale SEO. However, it’s still important for you to determine your business goals first and then find out which SEO strategies you need to implement for more conversions.
This is where District Publishing comes in. We can help you grow your customer base and skyrocket your sales through effective SEO. Our team of experts is committed to helping both startups and established businesses achieve competitive advantage. Get in touch with us today so we can talk about your business objectives.